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Rapid Market Adoption: Pay Heed to the Patient, Physician (and Payer)

by Laura Parmer-Lohan | Aug 17, 2018 | News

With the Accountable Care Act, now more lives are covered and the total cost burden of healthcare is greater. Thus, payers (private and public) are seeking ways to reduce costs. It is no longer enough to follow the FDA’s design control process with a sole focus...

Recent Posts

  • Is Your Business a (Viable) Model or Does it Just Look Like One?
  • So, You Want to Launch Your Product. Now, What?
  • To the Moon in 42 Folds: Exponential Growth for Your Medtech Innovation
  • (G)rowing in the Same Direction
  • Creating Opportunity through Storytelling

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    Testimonials

    "Ruckus Partners facilitated the development of an integrated strategic marketing plan for my company.  They used a thoughtful process that was inclusive of all key team members input.  The effort aligned us to a common purpose and helped move us to the next stage in our company’s growth."

    Kim Bridges
    President & CEO, Acessa Health


    "Laura’s coaching on our pitch worked. People immediately understood what we are doing and the value we provide, and I had four investors reach out to say they wanted to invest during the event. That hasn't happened before."

    Colin M Carpenter
    President & CEO, Siris Medical Inc.


    "I worked with Laura when she led the marketing team at diaDexus. She is a very skilled marketer, adept at identifying the overarching commercial goals, customer needs and strategies necessary for success. A quick study and super smart. A motivating leader."

    Susan Hempstead
    former Senior Vice President, Account Management and Strategy, VIVO West


    "Laura brings her exceptional marketing and product strategy expertise to the portfolio development process…She has the ability to assess a technology opportunity, identify make or break issues, and tactfully communicate these – key to enable sound decision-making."

    Peggy Hawkins
    former Business Development & Venture Management, Santen, Inc.

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    Ruckus Partners, Inc.

    809 Laurel Street, #7201
    San Carlos, CA 94070

    Recent Posts

    So, You Want to Launch Your Product. Now, What?

    The prospect of launching a new product is exciting and nothing gets the team more engaged than a new beginning and fortuitous horizon. That said, make sure that come launch day you are prepared for a resounding success. Start off with a bang (and avoid a...

    To the Moon in 42 Folds: Exponential Growth for Your Medtech Innovation

    Imagine if you could reach the moon with a piece of paper. Alex Bellos writes in The Grapes of Math that this is possible. Theoretically. Assuming the average width of a letter size paper is 0.1mm in thickness, with each fold, it’s width doubles. It takes...

    (G)rowing in the Same Direction

    Swing. It’s a term in rowing that describes that state in which all rowers appear to be moving in perfect harmony with no wasted effort. When each rower moves in synchronization, with every pull, momentum increases and the win is more assured. It’s race...

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