Laura Parmer-Lohan, MBA

President & Founder

This is My Story

Laura is a marketing leader who has demonstrated capabilities from product portfolio strategy development to product launch to revenue generating product lifecycle marketing.

She is data driven, seeks first to understand and begins with the end in mind. Laura specializes in uncovering customer needs and connecting these with the product marketing strategy to motivate the customer to action.

Prior to founding Ruckus Partners, she has held numerous marketing positions including serving as the head of marketing for start ups to well established companies. In these roles, she has led or participated in the launch of nearly two-dozen products from cardiovascular therapeutic devices, type 2 diabetes first-in-class biopharmaceutical to specialty oncology reference lab test services.

Laura earned her MBA from UC Berkeley Haas School of Business and her BA from UC Santa Cruz.

When she is not making a hullabaloo about her client’s products, she has a ball playing tennis and spending time with her family.

Former roles:
  • diaDexus, Inc. – Senior Director of Marketing
  • Sequenta – Vice President of Marketing
  • Genoptix Medical Labs – Executive Director of Marketing
  • Amylin Pharmaceuticals – Marketing Director, BYETTA® Brand
  • Guidant/Abbott Vascular – Marketing Manager
Affiliations:

UCSF Masters in Translational Medicine – Lecturer
Qb3 – Mentor
LaunchPad Digital Health – Advisor
California Life Sciences Association FAST Program – Mentor
MedtechVision – Organizing Committee Member
Diagnostic Marketing Association 2014 – Best Brand Campaign