What is a business model? A.) An entity posing for a picture-perfect business B.) A kit that comes with of plastic parts and airplane glue C.) The mix of revenue streams, customer segments, product or service offerings, supply chain, supporting resources and financing...
The prospect of launching a new product is exciting and nothing gets the team more engaged than a new beginning and fortuitous horizon. That said, make sure that come launch day you are prepared for a resounding success. Start off with a bang (and avoid a loud thud)....
Imagine if you could reach the moon with a piece of paper. Alex Bellos writes in The Grapes of Math that this is possible. Theoretically. Assuming the average width of a letter size paper is 0.1mm in thickness, with each fold, it’s width doubles. It takes only 42...
Swing. It’s a term in rowing that describes that state in which all rowers appear to be moving in perfect harmony with no wasted effort. When each rower moves in synchronization, with every pull, momentum increases and the win is more assured. It’s race day. You boat...
Once upon a time, there was a fabulous medical innovation that met a critical unmet need for lots and lots of people. It was quickly approved by the FDA, physicians incorporated it into their practice as soon as it launched and payers happily reimbursed it at a...
"Ruckus Partners facilitated the development of an integrated strategic marketing plan for my company. They used a thoughtful process that was inclusive of all key team members input. The effort aligned us to a common purpose and helped move us to the next stage in our company’s growth."
President & CEO, Acessa Health
"Laura’s coaching on our pitch worked. People immediately understood what we are doing and the value we provide, and I had four investors reach out to say they wanted to invest during the event. That hasn't happened before."
Colin M Carpenter
President & CEO, Siris Medical Inc.
"I worked with Laura when she led the marketing team at diaDexus. She is a very skilled marketer, adept at identifying the overarching commercial goals, customer needs and strategies necessary for success. A quick study and super smart. A motivating leader."
Senior Vice President, Account Management and Strategy, VIVO West
"Laura brings her exceptional marketing and product strategy expertise to the portfolio development process…She has the ability to assess a technology opportunity, identify make or break issues, and tactfully communicate these – key to enable sound decision-making."
Business Development & Venture Management, Santen, Inc.