So, You Want to Launch Your Product. Now, What?

The prospect of launching a new product is exciting and nothing gets the team more engaged than a new beginning and fortuitous horizon. That said, make sure that come launch day you are prepared for a resounding success. Start off with a bang (and avoid a loud thud)....

(G)rowing in the Same Direction

Swing. It’s a term in rowing that describes that state in which all rowers appear to be moving in perfect harmony with no wasted effort. When each rower moves in synchronization, with every pull, momentum increases and the win is more assured. It’s race day. You boat...

Creating Opportunity through Storytelling

Once upon a time, there was a fabulous medical innovation that met a critical unmet need for lots and lots of people. It was quickly approved by the FDA, physicians incorporated it into their practice as soon as it launched and payers happily reimbursed it at a...