Our clients recognize the value some investors place on technologies that have multiple applications. Yet, a common dilemma among founder’s is determining which market segment to target first. Here are a few simple steps to help you determine how to prioritize...
With the Accountable Care Act, now more lives are covered and the total cost burden of healthcare is greater. Thus, payers (private and public) are seeking ways to reduce costs. It is no longer enough to follow the FDA’s design control process with a sole focus...
Commercial health insurance plans are innovating in a variety of ways. From shifting away from B2B toward B2C models to new retail partnerships, plans are embracing innovation as a way to grow business, cut costs and improve quality of care and the patient experience....
With a new administration comes uncertainty in health policy that feels like shifting sands under our feet. This has been true for every Presidential transition in recent memory. With the future of the Affordable Care Act (ACA) unclear, changes from this new...
We are thrilled to announce the launch of Ruckus Partners. It is a gift to do the work we do – to help people be healthy. As we face the continued disruptions in our healthcare delivery system we need to adapt in order to thrive. Companies that flourish consider the...
"Ruckus Partners facilitated the development of an integrated strategic marketing plan for my company. They used a thoughtful process that was inclusive of all key team members input. The effort aligned us to a common purpose and helped move us to the next stage in our company’s growth."
President & CEO, Acessa Health
"Laura’s coaching on our pitch worked. People immediately understood what we are doing and the value we provide, and I had four investors reach out to say they wanted to invest during the event. That hasn't happened before."
Colin M Carpenter
President & CEO, Siris Medical Inc.
"I worked with Laura when she led the marketing team at diaDexus. She is a very skilled marketer, adept at identifying the overarching commercial goals, customer needs and strategies necessary for success. A quick study and super smart. A motivating leader."
Senior Vice President, Account Management and Strategy, VIVO West
"Laura brings her exceptional marketing and product strategy expertise to the portfolio development process…She has the ability to assess a technology opportunity, identify make or break issues, and tactfully communicate these – key to enable sound decision-making."
Business Development & Venture Management, Santen, Inc.