Case Studies
Case Study 1
Situation
Digital health tool company in the psychotherapy space needed to demonstrate proof of customer
Task
Develop and execute launch plan
Action Taken
Collaborated with client to understand product market fit and design digital marketing promotional plan to learn as much as possible about the market opportunity; leveraged consumer-based social media and professional society online channels
Result
Drove 1,800 new visitors to website within 6-week time frame; identified most effective positioning and offers
Case Study 2
Situation
A diagnostic company in the cardiovascular space revised its business model to accelerate growth
Task
Product positioning and selling tools needed to be updated to support the new strategy
Action Taken
Led a rebranding effort involving external agency and internal business partners to align on the value proposition and message platform
Result
Updated brand and selling system supported year on year revenue growth of 20%
Case Study 3
Situation
A medical device company sought a new round of funding and needed to demonstrate it had a clear path to accelerated sales of its in-market product
Task
Develop an integrated marketing plan that was actionable
Action Taken
Facilitated a half-day workshop to align team on current market situation and identify opportunities where they could devise promotional programs that were complementary
Result
Company successfully secured financing that supported accelerated growth
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